Yahoo Updates Data Practices for Personalized Advertising in Finland
HELSINKI, Finland – November 15, 2025, 13:20:17 EET – Yahoo is informing Finnish users about its data collection and usage practices, detailing how precise location data, IP addresses, browsing history, and search queries are utilized for targeted advertising and content personalization. The update, communicated through a revised consent notice, outlines how this data also supports ad and content performance measurement, audience research, and service development.
The changes impact all Yahoo users in Finland, offering greater transparency into how their information is leveraged. Users are now presented with options to either accept these data practices, reject all such usage, or customize their privacy settings. This comes amid increasing scrutiny of data privacy and evolving regulations surrounding personalized advertising, particularly within the European Union. failure to comply with these regulations can result in significant penalties, and Yahoo’s proactive update demonstrates a commitment to adhering to these standards.
According to the notice, Yahoo, as part of the Yahoo-konserni (Yahoo Group), employs this data to deliver more relevant advertising and content experiences. Users who decline consent will not recieve these personalized offerings. individuals can modify their preferences at any time through links provided on Yahoo websites and applications, or by reviewing Yahoo’s thorough privacy policy and cookie policy, accessible at https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html and https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html, respectively.
