yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – September 29, 2025 – Yahoo is informing users of updates to its data practices, providing increased openness and control over how personal information is collected and used for advertising and content personalization. The changes, detailed in a recent notice to users, outline the types of data utilized – including precise location data, IP addresses, and browsing history – and offer options to limit data processing for targeted advertising.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s general Data Protection Regulation (GDPR). The changes impact all users of Yahoo services, including platforms like yahoo Finance, Yahoo Mail, and yahoo news.Users are now presented with choices to either accept all data processing,reject all non-essential processing,or customize their privacy settings through a dedicated management tool. Yahoo, a component of the Yahoo group, utilizes this data to deliver tailored advertising and content, measure ad performance, conduct audience research, and refine its services.
Users can decline the use of cookies and personal data for these additional purposes by selecting “Hylkää kaikki” (Reject All). Alternatively, they can fine-tune their preferences by clicking “Hallitse tietosuoja-asetuksia” (manage Privacy Settings). The company emphasizes that users retain the ability to revoke or modify their consent at any time via links found within Yahoo’s privacy and cookie policies, accessible on its websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7059ea1d-6d14-4771-bc2c-161628a9ec70&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7059ea1d-6d14-4771-bc2c-161628a9ec70&userType=NON_REG].
