Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, FINLAND - 2024/10/30 01:46:14 EEST – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how personal information is collected and used for advertising and content personalization. The changes, detailed in a new consent notice appearing on Yahoo properties, come as data privacy regulations continue to evolve and users demand greater agency over their digital footprint.
Yahoo, a part of the Yahoo Group, utilizes data – including location information, IP addresses, and browsing history – to deliver tailored advertising and content, measure ad performance, conduct audience research, and improve its services. These practices affect millions of Yahoo users globally, impacting the relevance of content they see and the advertising they are exposed to. Users now have clearer options to manage these preferences, with implications for the future of personalized online experiences within the yahoo ecosystem.
The updated policy outlines that Yahoo and its partners leverage this data for analytics, personalized advertising, content recommendations, ad measurement, audience insights, and service development. Users are being prompted to make informed choices about whether to allow these uses of their data.
Individuals who wish to opt-out of these data-driven practices can select “Hylkää kaikki” (Reject All).Alternatively, users can customize their settings by clicking “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).Yahoo emphasizes that these choices can be modified at any time through privacy and cookie settings available on its websites and applications.
Further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and Cookie Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html). These updates reflect a broader industry trend toward greater user control and transparency in data collection and usage, driven by regulations like GDPR and evolving consumer expectations.
