Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, FINLAND – October 29, 2025 – Yahoo is informing users of updates to its data practices, detailing how the company utilizes cookies and personal data – including precise location and IP addresses – for analytics, personalized advertising, and service development. The changes, announced today, aim to provide greater transparency and user control over how information is collected and used.
These updates come amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact all Yahoo users in Europe, offering options to manage data sharing preferences and understand the scope of data collection. Yahoo,a component of the Yahoo Group,is proactively addressing user concerns about data usage and seeking to build trust through enhanced control mechanisms.
According to the notification presented to users, Yahoo leverages data for several key purposes: analytics to understand user behavior, delivering tailored advertising and content, measuring the effectiveness of advertising, researching audience segments, and improving its services. This includes utilizing precise geographical location data alongside identifiers like IP addresses, as well as browsing and search history.
Users are now presented with three clear options: “Reject all,” “Manage privacy settings,” or acceptance of the updated terms. Selecting “Reject all” prevents Yahoo and its partners from using cookies and personal data for the specified additional purposes. The “Manage privacy settings” option directs users to a dedicated portal for granular control over their data preferences.
Yahoo emphasizes that users can modify or withdraw their consent at any time through links found in the privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_43ed85f1-1380-4fe7-ad49-c929dcf545dc&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_43ed85f1-1380-4fe7-ad49-c929dcf545dc&userType=NON_REG].
