Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
FINLAND – 2024/10/15 03:12:27 EEST – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their data is used for advertising and content personalization. The changes, detailed in a recent notice, outline how Yahoo leverages precise location data, IP addresses, browsing history, and search queries to deliver tailored experiences and measure advertising effectiveness.
These updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s General Data Protection Regulation (GDPR) demand greater user consent and control. The changes impact all users of Yahoo services, including platforms like Yahoo Finance and Yahoo Mail, and affect how personalized content and advertisements are displayed. Users are now presented with clear options to manage their data preferences,influencing the advertising they see and the advancement of future yahoo services.
Yahoo, a component of the Yahoo group, utilizes collected data for analytics, personalized advertising, content delivery, ad performance measurement, audience research, and service development.Specifically, the company employs this information to refine targeted advertising and content recommendations.
Users have three primary options: they can reject all data usage for these purposes by selecting “Hylkää kaikki” (Reject All); customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings); or revisit and modify their choices at any time via links within Yahoo’s websites and applications. Further details regarding these practices are available in Yahoo’s privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_0e9d0bbe-b3cb-4b49-9ea7-1dc04b975562&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_0e9d0bbe-b3cb-4b49-9ea7-1dc04b975562&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_0e9d0bbe-b3cb-4b49-9ea7-1dc04b9755
