Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
October 13, 2025, 01:26:11 EET – Yahoo is informing users of updates to its data practices regarding the use of personal information for advertising and content personalization. The company details how it utilizes precise geolocation data, IP addresses, and browsing/search history for analytics, targeted advertising, audience research, and service development. These changes come as data privacy regulations continue to evolve and users demand greater transparency and control over their online data.
The updated policy outlines that Yahoo, as part of the Yahoo-konserni (Yahoo Group), leverages user data to deliver customized experiences. This includes tailoring advertising and content to individual preferences, measuring the effectiveness of marketing campaigns, and gaining insights into user demographics. The changes impact all yahoo users across its websites and applications, potentially influencing the advertising thay see and the content recommendations they receive. Users now have clearer options to manage their data preferences and limit the extent of personalization.
Users are presented with choices: to accept all data usage, reject all non-essential tracking, or customize their privacy settings. Selecting “Hylkää kaikki” (Reject All) will prevent Yahoo and its partners from using cookies and personal data for the described purposes. Alternatively, “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings) allows for granular control over data sharing preferences.
These settings can be revisited and modified at any time through links found on Yahoo’s sites and apps. Further details regarding Yahoo’s data handling practices are available in its full Privacy Policy and Cookie Policy.
