Yahoo Updates data Practices, Offering Users Greater Control over Personal Information
FINLAND – 2024/10/10 16:06:13 EEST – Yahoo is informing users of updates to its data practices, providing increased openness and control over how their personal information is used for advertising and content personalization. The changes, detailed in a recent notice, outline the types of data collected – including precise location data, IP addresses, and browsing history – and how it’s utilized for analytics, targeted advertising, and service advancement.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact users of yahoo’s services, including Yahoo Finance, Yahoo Mail, and other platforms, granting them more granular control over their data and how it influences their online experience. Yahoo is part of the Yahoo-konserni (Yahoo Group). Users now have the option to reject the use of their data for these additional purposes, or to customize their privacy settings.
Specifically, Yahoo leverages this data to deliver tailored advertising and content, measure the effectiveness of marketing campaigns, conduct audience research, and refine its services. users can decline this data usage by selecting “Hylkää kaikki” (Reject All).Alternatively, they can manage their preferences through ”Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
Users retain the ability to modify or withdraw their consent at any time via links within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and cookie policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html).
