Yahoo Updates Data Practices, Giving Users More Control Over Personal Data
FINLAND – 2024/10/09 21:00:27 EEST – Yahoo is informing users in Finland of updates to its data practices, providing increased transparency and control over how their information is collected and used. The changes, detailed in a recent notice, outline how Yahoo leverages data – including cookies, IP addresses, and browsing history – for analytics, personalized advertising, and service advancement.users are now being prompted to make informed choices about data usage beyond essential functionality.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the EU’s General Data Protection Regulation (GDPR). The changes impact all users of Yahoo services in Finland, possibly influencing the advertising experiences they receive and the level of personalization offered. Users who do not consent to the expanded data usage will see less targeted content and advertising.
Yahoo explains it utilizes data to deliver tailored advertising and content, measure ad and content performance, analyze user demographics, and improve its services. Specifically,the company gathers precise geolocation data alongside other personal information such as IP addresses and browsing/search history.
Users have three options: “Reject all,” “manage privacy settings,” or implied consent through continued use. The “reject all” option prevents Yahoo and its partners from using cookies and personal data for these additional purposes. The ”Manage privacy settings” link directs users to a dedicated control panel for granular customization.
Yahoo emphasizes that users can modify their preferences at any time through privacy and cookie settings available on its websites and applications. Further details regarding yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_70af2901-f28b-4793-9130-252a38b075b7&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_70af2901-f28b-4793-9130-252a38b075b7&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session
