Yahoo Updates Data Practices, Offers Users Greater control Over Personal Facts
FINLAND – 2024/10/05 23:52:12 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes personal information for targeted advertising, content personalization, and service progress. the changes, outlined in a recent notice, grant users more granular control over how their data is used and provide clear options to opt-out of specific tracking mechanisms. This move comes amid increasing scrutiny of data privacy and evolving regulations like the EU’s General Data Protection Regulation (GDPR).
Yahoo, a component of the Yahoo-konserni, leverages precise geolocation data, IP addresses, and browsing/search history for analytics purposes.This data fuels personalized advertising and content delivery, enables measurement of ad and content effectiveness, facilitates audience research, and supports ongoing service improvements. Users are now presented with choices to accept or decline these data uses,impacting the relevance of content and ads they encounter.
Users have three primary options: Hylkää kaikki (Reject All), which prevents Yahoo and its partners from utilizing cookies and personal data for the described purposes; Hallitse tietosuoja-asetuksia (Manage Privacy Settings), allowing for customized preferences; or the ability to modify these choices at any time through links within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy and Cookie Policy.These updates reflect a broader industry trend toward increased transparency and user control over personal data, driven by both regulatory pressure and evolving consumer expectations.
