yahoo Updates Data Practices, Offers Users Greater Control Over Personal Information
HELSINKI, Finland – September 29, 2025 – Yahoo is informing users of updates to its data practices, providing increased openness and control over how personal information is collected and utilized for advertising and content personalization. The changes, detailed in a recently published notice, affect users across Yahoo’s platforms, including its sports and news sites.
Yahoo, a component of the Yahoo group, leverages data – including precise geographic location, IP addresses, and browsing/search history – for analytics, targeted advertising, content delivery, and service development. These practices enable tailored experiences and measurement of advertising effectiveness. Users are now being presented with options to manage their data preferences, reflecting evolving privacy regulations and a growing consumer demand for data control.
The update centers on obtaining explicit consent for using data beyond essential service functionality. Users can now choose to ”Reject all” tracking for these additional purposes, or alternatively, select “Manage privacy settings” to customize their preferences. these choices encompass how Yahoo and its partners employ cookies and personal data.
According to the notice, users retain the ability to modify or withdraw their consent at any time thru links found within Yahoo’s privacy and cookie settings, accessible on its websites and applications. further details regarding Yahoo’s data handling procedures are available in its privacy policy and cookie policy, accessible via links provided within the consent notice. these policies outline the scope of data collection, usage, and user rights.
