Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND – 2024/10/03 21:41:08 EEST – Yahoo is updating its data practices to provide users in the European Economic Area (EEA) with greater transparency and control over how their personal information is collected and used. The changes, detailed in a new consent notice appearing on Yahoo platforms, outline how the company leverages data – including cookies, IP addresses, and browsing history – for analytics, personalized advertising, and service development.
Yahoo, a part of the Yahoo Group, utilizes this data to tailor content and advertisements, measure advertising effectiveness, conduct audience research, and refine its services. The update comes as data privacy regulations continue to evolve and as users increasingly demand more agency over their digital footprint. These changes impact anyone accessing Yahoo services within the EEA, offering them choices about how their data is utilized beyond essential functionality.
Users now have three primary options: accept the use of cookies and personal data for the described purposes,reject all such usage,or customize their privacy settings through a dedicated management tool. Rejecting all uses will limit personalized experiences, while customized settings allow granular control over data sharing preferences.
The company emphasizes that users can modify or withdraw their consent at any time via links within Yahoo’s privacy and cookie policies, accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_1f86cd47-f449-4d16-95d7-010fe3734a89&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_1f86cd47-f449-4d16-95d7-010fe3734a89&userType=NON_REG).
