Yahoo Updates Data Practices, Giving Users More Control Over Personal Data
FINLAND – 2024/10/03 18:45:32 EEST – Yahoo is updating it’s data practices to provide users in Europe with greater clarity and control over how their information is collected and used. The changes, detailed in a new consent notice appearing on Yahoo platforms, outline how the company leverages data – including cookies, IP addresses, and browsing history – for analytics, personalized advertising, and service growth. Users are now being prompted to actively consent to these expanded data uses.
Yahoo,a part of the yahoo Group,utilizes precise geolocation data alongside other personal information to tailor advertising and content,measure ad performance,analyze audience demographics,and refine its services. This update responds to evolving data privacy regulations and a growing consumer demand for greater control over personal data. The move impacts millions of Yahoo users across Europe, perhaps altering the advertising landscape and requiring businesses to adapt to a more privacy-conscious environment.
Users now have three options: accept all data uses, reject all non-essential uses, or customize their privacy settings through a dedicated “Manage Privacy Settings” portal.Rejecting all non-essential uses will limit personalized experiences, while customized settings allow granular control over data sharing preferences.
Yahoo emphasizes that users can modify or withdraw their consent at any time via links in its privacy and cookie policies,accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its Privacy Policy and Cookie Policy.
