Yahoo Updates Data Practices, Giving Users More Control Over Personal details
October 3, 2025, 04:30:26 GMT - Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is collected and used.The changes, detailed in a new consent notice, outline how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics, personalized advertising, and service development.
These updates come as data privacy regulations continue to evolve globally and as consumers demand greater agency over their digital footprint. The changes impact all Yahoo users, potentially altering the advertising experiences and content recommendations they receive. Users now have the option to reject the use of their data for these additional purposes or to customize their privacy settings.
Specifically, Yahoo leverages this data to tailor advertising and content, measure the effectiveness of marketing campaigns, understand audience demographics, and refine its services.The company clarifies that it is part of the broader Yahoo group. Users who do not consent to these expanded data uses can select ”Reject all.” Alternatively, they can choose “manage privacy settings” to granularly control their preferences.
Yahoo emphasizes that users can modify or withdraw their consent at any time thru links found on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_fed26974-d29e-4696-800a-78bbe35356e8&userType=NON_REG] and cookie policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_fed26974-d29e-4696-800a-78bbe35356e8&userType=NON_REG].
