Yahoo Updates Data Practices, Offering Users Greater Control Over Personalization
HELSINKI, FINLAND – 2024/10/02 13:04:12 EEST – yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, adn search queries for analytics, personalized advertising, and service progress. The changes, outlined in a newly presented consent notice, aim to provide users with increased openness and control over how their data is used.
These updates come as data privacy regulations continue to evolve globally and as consumers demand greater agency over their personal data. the changes affect all Yahoo users in the European economic Area and potentially beyond, impacting how they experience content and advertising across yahoo’s platforms, including its websites and applications. Users are now presented with options to accept or reject the use of their data for these expanded purposes, with clear pathways to manage their privacy settings.
Yahoo clarifies that it, as part of the Yahoo-konserni (Yahoo Group), leverages this data to tailor advertising and content, measure the effectiveness of campaigns, analyze audience demographics, and refine its services. Specifically, the company states it uses this information to deliver more relevant experiences and improve its offerings.
Users who wish to opt-out of these data-driven practices can select “Hylkää kaikki” (Reject all). Alternatively,they can choose “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings) to customize their preferences. Yahoo emphasizes that users can modify or revoke their consent at any time through links found within its privacy and cookie policies, as well as within the privacy management panels on its sites and apps.
further details regarding Yahoo’s data handling practices are available in its complete Privacy Policy and Cookie Policy.
