Yahoo Updates Data Practices,Giving Users More Control Over Personal Information
October 2,2025,04:01 CET – Yahoo is informing users of updates to its data practices,providing increased transparency and control over how their information is used for advertising and content personalization. The changes, detailed in a new consent notice appearing on Yahoo properties, outline the company’s use of cookies and personal data – including precise location and IP addresses – for analytics, targeted advertising, and service development.
as of today, users are being asked to actively consent to the use of their data for these purposes beyond essential functionality. This move reflects growing regulatory scrutiny and consumer demand for greater privacy protections. The update impacts anyone using Yahoo services, including platforms like Yahoo Sports and Yahoo Mail, and signals a broader shift within the Yahoo-konserni (Yahoo Group) towards prioritizing user data control.
The notice explains that Yahoo and its partners leverage data to deliver customized advertising and content, measure ad performance, conduct audience research, and refine its services. Users who do not wish to allow this expanded data usage can select “Hylkää kaikki” (Reject All).Alternatively, they can choose “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings) to customize their preferences.
Users retain the ability to modify or withdraw their consent at any time through links found in Yahoo’s privacy and cookie policies, accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its full Tietosuojakäytännöstämme (Privacy Policy) and evästekäytännöstämme (Cookie Policy), linked within the consent notice.These policies provide complete information on the types of data collected and how it is utilized.
