Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
HELSINKI, Finland – november 21, 2025 - Yahoo is informing users of updates to its data practices, providing increased openness and control over how personal information is collected and utilized for advertising and content personalization. Teh changes, detailed in a newly presented consent notice, come as data privacy regulations continue to evolve and consumer awareness grows regarding online tracking.
Yahoo, a component of the Yahoo group, utilizes data - including location information and IP addresses, alongside browsing and search history – for analytics purposes. This data fuels targeted advertising, content recommendations, ad performance measurement, audience research, and service development. The update aims to clearly articulate these practices and empower users to manage their preferences.
Users now have the option to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively,they can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings). These choices can be revisited and modified at any time through links found on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ccdb0641-1940-49d1-b78f-c7b1f8e556ab&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ccdb0641-1940-49d1-b78f-c7b1f8e556ab&userType=NON_REG]. These updates reflect a broader industry trend toward greater user control and data privacy, driven by legislation like the General Data Protection Regulation (GDPR) and similar laws globally.
