Yahoo Updates Data Practices,Offering Users Greater Control Over Personal Information
HELSINKI,FINLAND – 2024/10/27 14:35:00 EEST – Yahoo is informing users of updates to its data practices,providing increased clarity and control over how their personal information is collected and used. The changes, detailed in a recent notice, outline how Yahoo leverages data – including location information, IP addresses, and browsing history – for purposes beyond basic service functionality, such as personalized advertising and content recommendations.
As of today, Yahoo, a component of the yahoo group, is clarifying its use of cookies and personal data for analytics, tailored advertising, content personalization, ad performance measurement, audience research, and service development. These updates come amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). Users are now presented with options to accept all data usage, reject all non-essential tracking, or customize their privacy preferences through a dedicated settings panel.
The notice explains that Yahoo and its partners utilize precise geographic location data alongside other personal identifiers to refine advertising and content delivery. This data also informs efforts to understand user demographics and improve existing services. Users can decline consent for these additional data uses by selecting “Hylkää kaikki” (Reject All), or modify their choices via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
Yahoo emphasizes that users retain the ability to revoke or alter their consent at any time through links found on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its comprehensive Privacy Policy and Cookie Policy, accessible via links provided within the notice. These policies outline the full scope of data collection, usage, and user rights.
