Yahoo Updates Data Practices, Giving Users More Control Over Personal Data
FINLAND – 2024/02/29 17:54:08 EET – Yahoo is informing users of updates to its data practices, providing increased openness and control over how their information is collected and used. The changes,detailed in a newly presented consent notice,outline how Yahoo leverages data – including cookies,IP addresses,and browsing history – for analytics,personalized advertising,and service growth.
Yahoo, a component of the broader Yahoo group, utilizes precise geolocation data alongside other personal information to tailor advertising and content, measure ad performance, analyze audience demographics, and refine its services. These practices impact users across Yahoo’s platforms, including its finance and news sites, and mobile applications. Users are now presented with options to manage their data preferences, reflecting evolving privacy regulations and a growing consumer demand for data control.
Users have three primary choices: accept all data usage,reject all non-essential data usage,or customize their privacy settings. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined in the notice. The “Manage privacy settings” option allows for granular control over individual data preferences.
These choices can be modified at any time through links found within Yahoo’s privacy and cookie policies,accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its thorough privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b428a261-05e0-4850-a223-13ea2f8ca135&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b428a261-05e0-4850-a223-13ea2f8ca135&userType=NON_REG).
