Yahoo Updates Data Practices, Giving Users More Control Over Personal Data
FINLAND – 2024/11/12 16:00 EET – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how their information is used for advertising and content personalization. The changes, detailed in a recent notice, outline how Yahoo and its partners utilize cookies and personal data – including precise location and browsing history – for analytics, targeted advertising, and service progress.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act. The changes directly impact millions of Yahoo users in Europe and globally, offering them granular options to manage their data preferences. Users now have the ability to reject the use of cookies and personal data for these additional purposes,or to customize their settings through a dedicated privacy management tool.
Yahoo clarifies that it is part of the Yahoo group.The company utilizes data gathered through technologies like cookies and IP addresses, alongside browsing and search information, to deliver tailored advertising and content. This data also fuels measurement of advertising effectiveness, audience research, and ongoing service improvements.
Users who wish to opt-out of these data practices can select “Reject all.” Alternatively, “Manage privacy settings” allows for customized choices. Yahoo emphasizes that users can modify or withdraw their consent at any time via links found in their privacy and cookie settings, or within the privacy management dashboard on yahoo websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy and cookie policy, accessible through provided links.
