Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Details
FINLAND – November 6, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal information for advertising and content personalization. the changes, detailed in a newly presented consent notice, provide users with more granular control over how their data-including precise location, IP address, browsing history, and search queries-is utilized.
Thes updates arrive amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR).The changes impact all users of Yahoo services, including those accessing platforms like Yahoo Finance and Yahoo Mail. Users are now presented with options to either accept the data practices, reject all non-essential tracking, or customize their privacy settings. This allows individuals to limit the use of their information for targeted advertising, audience measurement, and service growth.
Yahoo, a component of the Yahoo group, leverages this data to deliver tailored advertising and content experiences. The company also uses the information to assess the effectiveness of advertising campaigns, analyse user demographics, and refine its services. Users can decline consent for these additional purposes by selecting “Reject all” or by utilizing the “Manage privacy settings” option.
The company emphasizes that users can modify or withdraw their consent at any time through links found within Yahoo’s privacy and cookie settings, accessible on its websites and applications. further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f95a5432-c121-4281-8e00-fe7f4cce7c34&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f95a5432-c121-4281-8e00-fe7f4cce7c34&userType=NON_REG].
