Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
DUBLIN, IRELAND – November 1, 2025, 18:12:12 GMT – yahoo is updating its data practices to provide users with greater transparency and control over how their information is used, particularly regarding personalized advertising and content. The changes, announced today, detail how yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing/search history – for analytics, ad targeting, and service progress.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand more agency over their digital footprint. The changes impact all Yahoo users, offering them choices about whether their data is used for purposes beyond providing core services. The move aims to align Yahoo’s practices with evolving privacy expectations and ensure compliance with applicable laws.
Yahoo, a part of the Yahoo group, explains that it leverages this data to deliver tailored advertising and content, measure the effectiveness of campaigns, understand audience demographics, and improve its services. Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy settings.
Specifically, users who opt-out of data usage for these additional purposes will not receive personalized ads or content based on their browsing behavior. individuals can modify their preferences at any time through privacy and cookie settings available on Yahoo websites and applications. Further details regarding Yahoo’s data handling practices are outlined in its updated Privacy Policy and Cookie Policy, accessible via links provided to users.
