Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
HELSINKI, Finland – October 5, 2025, 23:50:17 EEST - Yahoo is updating its data practices to provide users in the European Economic Area (EEA) with greater transparency and control over how their personal information is used. The changes, detailed in a recent notice to users, outline how Yahoo leverages data for personalized advertising, content recommendations, and service development.
Yahoo, a component of the Yahoo group, utilizes precise geolocation data alongside other personal identifiers – including IP addresses and browsing/search history – for analytics purposes. This data is employed to deliver tailored advertising and content, measure the effectiveness of marketing efforts, analyze audience demographics, and refine its suite of services. The update comes as data privacy regulations continue to evolve and users demand increased agency over their digital footprint. These changes impact anyone using Yahoo services within the EEA, perhaps affecting millions of users.
users now have the option to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, they can customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage privacy settings). Individuals can also revoke or modify their consent at any time via links found within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f2bedb53-bf60-49b6-818f-cbc05bfd9d25&userType=NON_REG) and cookie policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f2bedb53-bf60-49b6-818f-cbc05bfd9d25&userType=NON_REG).
