Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
FINLAND – 2024/10/04 10:32:34 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search data for analytics, personalized advertising, and service growth. The changes aim to provide greater openness and user control over how personal information is used.
Yahoo, a component of the Yahoo group, leverages this data to tailor advertising and content, measure the effectiveness of marketing efforts, analyze audience demographics, and refine its services. These practices impact users across Yahoo’s platforms, including its websites and applications. Users are now presented with options to manage their data preferences,reflecting evolving privacy regulations and a growing consumer demand for data control.
Users have three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings. Selecting “Reject all” will limit the use of cookies and personal information for the purposes outlined above. The “Manage privacy settings” option allows for granular control over data sharing preferences.
these settings can be revisited and modified at any time through links found within Yahoo’s privacy and cookie policies, accessible on its websites and applications. Further details regarding Yahoo’s data handling procedures are available in its comprehensive privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_6540858d-2c7f-4530-85e8-cce0fef053a2&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_6540858d-2c7f-4530-85e8-cce0fef053a2&userType=NON_REG].
