Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
HELSINKI, FINLAND – October 3, 2025, 17:46:18 EEST - Yahoo is updating its data practices to provide users in the European Economic Area and other regions with greater transparency and control over how their information is used. The changes, detailed in updated privacy and cookie policies, address the collection and processing of data through cookies and other identifiers, including precise geolocation data, IP addresses, and browsing history.
These updates come as data privacy regulations continue to evolve globally, and reflect Yahoo’s commitment to complying with those standards. The company, a part of the Yahoo Group, utilizes collected data for analytics, personalized advertising and content delivery, ad measurement, audience research, and service progress. The revised policies aim to clearly outline these practices and empower users to make informed decisions about their data.
Users now have the option to reject the use of cookies and personal data for these additional purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, they can customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage privacy settings). These choices can be modified at any time via links within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its full Privacy Policy and Cookie Policy.
