Yahoo Updates Data Practices, offering users Greater Control Over Personalization
FINLAND – 2024/10/02 06:54:13 EEST – Yahoo is informing users of updates to its data practices, providing options to manage how their details is used for advertising and content personalization.The changes, detailed in a recent notice, come as data privacy regulations continue to evolve and consumers demand more transparency and control over their digital footprint.
yahoo, a component of the Yahoo group, leverages precise geolocation data alongside other personal information – including IP addresses and browsing/search history - for analytics purposes.This data fuels targeted advertising, content recommendations, ad performance measurement, audience research, and service growth. Users are now presented with choices regarding the use of this data beyond essential functionality.
Individuals can opt-out of thes expanded data uses by selecting “Hylkää kaikki” (Reject all). Alternatively, “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings) allows for customized preferences. Users retain the ability to revise or withdraw consent at any time through privacy and cookie settings available on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are outlined in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_1cb2bf9f-3353-4a3a-9728-3e2539603c44&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_1cb2bf9f-3353-4a3a-9728-3e2539603c44&userType=NON_REG].These updates reflect a broader industry trend toward greater user control and compliance with regulations like GDPR and evolving privacy expectations.
