Yahoo Updates Data Practices for Personalized Advertising in Europe
DUBLIN, Ireland – October 2, 2025, 00:08:36 CEST – Yahoo is informing users across Europe of updates to its data practices regarding the use of personal information for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how Yahoo and its partners utilize precise geographic location data, IP addresses, and browsing and search history to deliver tailored advertising and content experiences.
These updates come as Yahoo, a component of the Yahoo group, seeks to comply with evolving data privacy regulations and provide users with greater transparency and control over their information. The company states it employs this data not only for personalized experiences but also to measure advertising effectiveness, conduct audience research, and refine its services. Users are now presented with options to either accept all data usage,reject all non-essential tracking,or customize their privacy preferences through a dedicated settings panel.
The consent notice explains that individuals can revoke or modify their choices at any time via links found within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy and cookie policy, accessible through provided links. These policies outline the scope of data collection, its intended uses, and user rights concerning personal information.
