Xsolla to Host LA Tech Week Event on Video Game and Entertainment IP Partnerships
Xsolla will host an industry Lunch and Learn event focused on the intersection of video games and entertainment on Tuesday, October 13, from 11:30 a.m. to 2:30 p.m. PT in Los Angeles as part of LA Tech Week.
The program gathers video game developers, studio leaders, and entertainment professionals to examine emerging business models surrounding user acquisition, player loyalty, and intellectual property monetization.
Licensed Intellectual Property as a Studio Growth Engine
Video games and entertainment franchises increasingly trade intellectual property in both directions. Film and television properties frequently appear inside video games as limited-time events, while popular game universes anchor feature-length films and episodic television series. Despite this cross-pollination, the business agreements behind these collaborations often remain complex and are typically negotiated on a case-by-case basis. Many deals are treated as short-term revenue spikes rather than sustained methods for long-term audience acquisition.
The upcoming LA Tech Week session is structured to address both sides of these partnerships. For game studios, the curriculum covers how to strategically plan and integrate a licensed intellectual property moment compared to standard user acquisition campaigns. It also examines how to properly value collaborations that drive revenue while attracting new players. Retaining those newly acquired users presents an ongoing challenge for developers. Data from Sensor Tower indicates that day-30 mobile game retention typically hovers between 3% and 5%, meaning a licensed intellectual property activation remains valuable only if studios maintain a clear plan to retain the incoming audience.
Extending Traditional Audiences Through Game Integration
For entertainment professionals whose primary focus sits outside the gaming sector, the program evaluates what licensing into a virtual world offers filmmakers and musicians. Discussions will center on how interactive digital environments can extend the commercial life of a film or a musical album, allowing creators to reach demographics that traditional release windows and media formats frequently miss.
Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, pointed out the regional alignment driving these ventures. Los Angeles serves as a natural hub where video games and traditional entertainment share overlapping talent pools, target audiences, and intellectual property assets. Egenes noted that the primary challenge is establishing a shared playbook to transform these crossovers into sustainable engagement and revenue streams for both industries.
Global Commerce Infrastructure and Recent Industry Appearances
Headquartered in Los Angeles, Xsolla provides commerce infrastructure that supports video game developers with direct-to-consumer stores, intelligent payments, and player engagement products. Throughout 2025, the company supported more than $1 billion in direct-to-consumer transactions on PC across more than 1,000 games, operating as the merchant of record across more than 200 geographies.
The LA Tech Week lunch follows recent industry engagements by the company. Xsolla appeared at Advertising Week New York on October 5 and participated in Brand Licensing Europe in London from October 6 to 8. At those events, the company showcased Rewarded Marketing, an initiative allowing brand owners to engage players and monitor behavioral insights as users complete in-game actions through Sponsored Quests.
Attendance for the Los Angeles Lunch and Learn is limited, and industry professionals can request access through Xsolla’s official LA Tech Week page. Additional details about company solutions and global operations are available via Xsolla.