Wyndham Hotels to Expand in Colombia: 9 New Hotels & Tourism Growth
Wyndham Hotels &. Resorts plans to open nine recent hotels in Colombia over the next four years, adding approximately 21,000 rooms to its portfolio in the country, according to Gustavo Viescas, President of Wyndham Hotels & Resorts for Latin America and the Caribbean.
The expansion will focus on cities like Santa Marta, Pereira and areas within the coffee region, where Wyndham previously had limited presence. New properties are also planned for Barranquilla and Armenia, building on existing locations in Bogotá, Cartagena, Medellín, and Barranquilla, which currently comprise the company’s six Colombian hotels and 718 rooms.
Viescas highlighted Colombia’s importance as a key market within Latin America and the Caribbean, citing its “richness cultural, diversity and a particularly solid gastronomic offer.” He noted positive tourism data from 2025, including growth in arrivals and air connectivity, as factors driving the investment.
Globally, Wyndham operates 25 brands, with 18 currently represented in Latin America and the Caribbean, totaling 47,000 rooms across 29 countries. The company closed 2024 with a 4% portfolio growth, reaching over 8,300 hotels and approximately 869,000 rooms worldwide.
Wyndham’s expansion plans extend beyond Colombia, with a commitment to open 130 additional hotels – also totaling around 21,000 rooms – across Latin America and the Caribbean over the next four years, representing a 50% increase in its regional presence. The company reported positive hotel occupancy and average daily rates, closing the year approximately 3.5% above 2024 levels.
Viescas attributed recent booking increases to the growing number of concerts and events hosted in cities like Santiago de Chile, Bogotá, Buenos Aires, and Mexico City, which attract tourism and encourage exploration of surrounding areas. He also observed a shift in traveler preferences, with Colombians increasingly seeking experiential travel focused on culture, gastronomy, and nature.
The planned expansion comes as Colombia navigates an increase in its minimum wage, which Viescas acknowledged will impact hotel operating costs due to the labor-intensive nature of the hospitality industry.