WWE Initially Planned Dolph Ziggler‘s 2023 Return as a Heel Turn,Targeting a Championship Pursuit
Stamford,CT – November 20,2023,21:41:17 EST – Prior to his eventual face return at WWE Fastlane on October 7,2023,Dolph Ziggler’s planned comeback was originally conceived as a villainous shift,positioning him as a contender for the World Heavyweight Championship held by Seth “Freakin” Rollins.Internal discussions within WWE explored a narrative where Ziggler would express resentment towards the current roster, fueled by perceived lack of possibility during his time away from the company.
The alteration in plans underscores the fluid nature of WWE creative and the impact of real-time fan reaction. The initial concept, developed throughout the summer of 2023, aimed to capitalize on Ziggler’s established in-ring skill while presenting a fresh, antagonistic persona. This pivot is important for Ziggler, Rollins, and the broader landscape of the world Heavyweight championship picture, as it demonstrates WWE’s willingness to adjust course based on evolving dynamics. The change also highlights the company’s ongoing efforts to maximize audience engagement and deliver unexpected storylines.
According to sources within WWE, the original storyline envisioned Ziggler returning to television with a series of scathing promos, criticizing the perceived preferential treatment given to younger talent. He would have argued that his years of service and proven track record were being overlooked, justifying a more aggressive and self-serving approach to achieving championship success. This heel turn was intended to generate immediate heat and establish ziggler as a credible threat to Rollins’ title reign.
The plan involved Ziggler interrupting Rollins’ championship celebrations, initiating a verbal feud that would escalate into physical confrontations. WWE officials believed this approach would tap into Ziggler’s existing fanbase while concurrently attracting new viewers intrigued by his darker, more calculating character.The creative team even discussed potential interference from other heels to further solidify Ziggler’s alignment and build anticipation for a championship match.
However, as Ziggler’s return date approached, feedback from internal sources and preliminary audience research suggested that a face return might be more favorably received. Concerns were raised that a heel turn could diminish Ziggler’s popularity and possibly alienate fans who had long supported him as a babyface. Ultimately, WWE opted to pivot to a more heroic narrative, presenting Ziggler as a returning veteran eager to prove he still belonged at the top of the card.
