STAMFORD, CT – November 12, 2025 – World Wrestling Entertainment (WWE) today unveiled its list of top 10 merchandise bestsellers for the year, revealing a continued dominance by established stars alongside the surging popularity of newer talent. The rankings, reflecting sales data through November 12, 2025, offer a snapshot of fan engagement and the commercial power of WWE’s diverse roster.
The annual merchandise report is a key indicator of wrestler popularity, brand strength, and revenue generation for WWE. These sales figures directly impact licensing agreements, future product development, and talent positioning. The list demonstrates how effectively WWE translates in-ring personas into marketable commodities, influencing everything from television storylines to promotional campaigns.
Topping the charts at number one is John Cena,maintaining his perennial position as a merchandise juggernaut. Cody Rhodes secured the second spot, demonstrating the continued momentum from his highly-publicized storyline and championship pursuit. rounding out the top five are Roman Reigns at number three, followed by The Rock at number four, and Becky Lynch at number five.
The remaining top ten, in order, include:
- Seth Rollins
- Bianca Belair
- Randy Orton
- rhea Ripley
- Sami Zayn.
WWE’s merchandise sales are tracked across various platforms, including WWE Shop, live event retail locations, and third-party retailers. the company plans to leverage these insights to refine its merchandise strategy for 2026, focusing on expanding product lines and enhancing the fan experience.
