World Wrestling Entertainment (WWE) is expanding its intellectual property portfolio with a new trademark request related to lucha libre.The company filed for the trademark “King of the Luchadores” on May 18, signaling potential plans for new characters, storylines, or events centered around the high-flying wrestling style.

The trademark application, currently awaiting examination, covers a broad range of entertainment services, including:

• Wrestling exhibitions and performances via live events and broadcast media.
• Wrestling news and facts disseminated through online platforms.
• Online community portals for sports and entertainment.
• Fan club services, including organizing sporting and social events.
• Online newsletters and blogs focused on sports entertainment.

Speculation Surrounds Trademark’s Purpose

While WWE has not officially announced the purpose of the “King of the Luchadores” trademark, speculation is rife. One prominent theory connects it to Chad Gable’s recent on-screen persona, “El Grande Americano.” this character is a fictitious lucha libre legend, boasting a fabricated history of success in Mexico. Gable has embraced this persona while feuding with established luchadores within WWE, such as Penta El Zero Miedo and members of the Latino World Order (LWO).

Another potential connection lies in WWE’s evolving relationship with Lucha Libre AAA, a prominent Mexican wrestling promotion. WWE is presenting a “Worlds collide” event before Money in the Bank in Los Angeles on Saturday, June 7, featuring talent from WWE, NXT, and AAA. the trademark could be related to this collaboration, possibly introducing a new character or storyline that bridges the two promotions.

“King of the Lucas” Filing: A Possible Typo?

Adding a layer of intrigue, WWE also filed a trademark application on May 11 for the term “King of the Lucas.” It is indeed speculated that this earlier filing may have been a typographical error, with “King of the Luchadores” representing the intended trademark.