A new wrestling promotion, Wrestle World Texas (WWTX), aims to recapture the spirit of the Dallas wrestling scene of the 1980s and 90s, launching with a focus on storytelling and a return to a more physical style of competition. The effort is spearheaded by Jayden Frost, a former trainee of “The California Stud” Rod Price, and supported by veteran figures from the territory’s heyday.
Frost, who also owns Jayden’s Toys and the Dallas Pro Wrestling Store, described his motivation as fulfilling a long-held ambition. “It has always been a dream of mine to run a promotion,” Frost said in an interview with Wrestling Epicenter. “I was highly young when I was trained in this business in the early 1990’s. I’ve always felt I didn’t finish what I started. Now, I’m in a position in my life where I can do that. Our goal is to bring back Friday night wrestling to the Dallas area… Weekly! I don’t consider there has been weekly wrestling in this area in a very long time.”
Price, a former Global Wrestling Federation (GWF) Tag Team and North American Champion who also wrestled in Extreme Championship Wrestling (ECW), will head WWTX’s training school. He emphasized a return to fundamental principles. “We want to travel back to story telling,” Price stated. “When I was wrestling, they used to call it a ‘Male Soap Opera.’ Now it is male and female. But, we want to go back to telling stories and getting people emotionally involved.” Price intends to instill a strong work ethic in his students, noting the importance of physical conditioning. “The students that we train are going to put their time in the gym as well as put the time in learning their craft,” he said. “I go to a lot of independents. And, sometimes, it is embarrassing. Not only the work, but to witness some of these quote unquote ‘wrestlers’ that get into the ring… They would have been buying tickets back in our day!”
Booking responsibilities will fall to “Hollywood” John Tatum, a prominent figure in Dallas wrestling known for his in-ring style and association with Missy Hyatt. Frost highlighted Tatum’s creative potential, comparing his wrestling mind to that of Jake “The Snake” Roberts. “I didn’t get the chance to know John… He got out of the wrestling business in 1993, 1994. Well, it turns out he lives 5 to 10 minutes away from our venue in Carrollton. That’s pretty cool. Since we started this, I’ve talked to John and he has a lot of great ideas.”
Rounding out the leadership team is Marc Lowrance, the second legendary voice of World Class Championship Wrestling alongside the late Bill Mercer. Lowrance will lend his expertise as a ring announcer and broadcast journalist. He acknowledged a potential nostalgia for the older style of wrestling but cautioned that the core audience will be older. “There is to a certain extent,” Lowrance said. “You have to realize that the fans that remember Dallas Wrestling fondly are of an older demographic now – 45 to 50 years vintage and on up. But, I do believe there are people who miss the quality and intensity of those great years. Because, what we have now is very acrobatic, it is almost predictable. There is a desire to have wrestling the way it was.”
WWTX will operate out of Main Event Plaza in Carrollton, Texas, a renovated former movie theater. Lowrance drew parallels to the Sportatorium, the historic home of World Class Championship Wrestling, although acknowledging the new venue’s improved facilities. “The Sportatorium was an old building that looked great on TV with the lights and set up. But, in reality, it was lipstick on a pig. There was very little heat in the winter and no air conditioning in the summer. This building that Jayden has bought is exactly as he described it. It is a landmark.”
Frost emphasized a family-friendly atmosphere and affordable ticket prices, aiming for around $20 to $25 per event. He also expressed openness to expanding the promotion’s reach through platforms like YouTube and Twitch. WWTX is scheduled to begin weekly Friday night shows at Main Event Plaza, with the intention of creating a new generation of stars while honoring the legacy of Dallas wrestling.
