Woolworths Food Trick: How Packaging Makes Food Look Healthier

Woolworths Food is employing a strategy of reduced serving sizes to present a more favorable nutritional profile for its products, according to reports from MyBroadband and confirmed by multiple sources.

The practice, common among food manufacturers, involves calculating nutritional information based on portions smaller than those typically consumed by individuals. This allows companies to advertise lower calorie, fat, and sugar content per serving, potentially influencing consumer perceptions.

MyBroadband’s investigation, initially reported in March 2023, highlighted this tactic. The news outlet’s reporting indicated that while the per-serving nutritional information may appear healthier, the overall nutritional impact of consuming a standard portion size is significantly higher.

Further reporting by MyBroadband revealed concerns regarding the freshness of products delivered through Woolworths Food’s online shopping service. A test purchase showed that items shipped to customers were often close to their ‘Sell By’ dates. This finding raises questions about inventory management and the potential for food waste, though it is separate from the serving size issue.

The practice of using smaller serving sizes is not unique to Woolworths, with the MyBroadband report noting that other food manufacturers utilize the same approach. This suggests a widespread industry practice aimed at appealing to health-conscious consumers.

As of Wednesday, March 25, 2026, Woolworths Food has not issued a public statement addressing the concerns raised regarding serving sizes or product freshness in online orders.