Brisbane Lions midfielder Will Ashcroft has become the first player in AFL history to win consecutive Norm Smith Medals, awarded to the best player on the ground in the Grand Final, after a dominant performance in the 2025 decider against Geelong. The 31-year-old’s performance capped off a remarkable season, silencing critics and solidifying his status as one of the league’s premier players.
Ashcroft’s back-to-back Norm Smith Medals mark a historic achievement, underscoring his consistent impact in the biggest games. The Lions’ victory secures consecutive premierships, establishing a new dynasty in the AFL. This win impacts the league’s competitive landscape, raising the bar for other teams and cementing Brisbane’s position as a powerhouse.
Lions coach Chris Fagan and the playing group rallied around Ashcroft throughout the year, reminding him of his capabilities amidst external criticism. “His pressure, his ability to get the ball forward and hunt is amazing,” Andrews praised after the game, speaking to Channel Seven. “He went through it a bit this year, the way critics where after him, but Fages [Fagan] and the playing group wrapped our arms around him and reminded him how good he is. On the biggest of days he comes to the fore.”
The victory was a team effort, with contributions from younger brother Levi Ashcroft, who scored a crucial goal before halftime, and Lachie Neale, who had 17 disposals and seven clearances after being introduced at halftime. Neale’s third-quarter goal followed Cameron’s, propelling the Lions towards their second consecutive flag. The image of Will Ashcroft celebrating with his brother and Neale at the final siren symbolized a passing of the torch for the Brisbane club.
