West ham United Elevates fan Experience with Cutting-Edge Stadium technology
Table of Contents
- West ham United Elevates fan Experience with Cutting-Edge Stadium technology
- Revolutionizing refreshments: A New Era at London Stadium
- Drink Command: Self-Pour Beer Walls for Speed and Control
- EBar: Hands-Free Beer Dispensing for unmatched Efficiency
- Bar tap: Frictionless Retail Powered by Amazon’s “Just Walk Out” technology
- The Future of Stadium Technology
- Frequently Asked Questions
london, United Kingdom – West Ham United supporters are set to enjoy a dramatically improved matchday experience at London Stadium, beginning with Friday evening’s Premier League fixture against Chelsea. Catering partner Delaware North is rolling out three groundbreaking technologies designed to streamline food and beverage service and minimize wait times: Drink Command, EBar, and Bar Tap.
Revolutionizing refreshments: A New Era at London Stadium
These innovations represent a significant investment in the fan experience,aiming to provide greater convenience and control over purchasing options. Drink Command is currently available in the Boleyn Stand, while EBar and Bar Tap concessions are accessible to all supporters throughout the London Stadium concourse.
Drink Command: Self-Pour Beer Walls for Speed and Control
drink Command introduces a novel self-serve beer wall, engineered for speed, convenience, and a touch of fun. Fans simply select their preferred beer,tap a payment card,and pour their own pint to their exact preference. This system is designed to bypass traditional queues and empower fans with personalized pouring control.
Did You Know?
Self-pour beer systems have seen a 30% increase in adoption across sports venues in the last two years, according to a report by the Sports Business Journal.
EBar: Hands-Free Beer Dispensing for unmatched Efficiency
EBar represents an advanced beer dispensing solution that prioritizes both speed and quality. Selecting a product and tapping a card initiates a fully automated process, delivering a cold, refreshing pint of beer in under ten seconds. This hands-free system minimizes contact and maximizes efficiency.
Bar tap: Frictionless Retail Powered by Amazon’s “Just Walk Out” technology
Bar Tap offers the most seamless retail experience yet, leveraging Amazon’s “Just Walk Out” technology. Supporters simply tap their card at the gate, enter within three seconds, select their desired items, and walk out-automatically charged without the need for lines, checkout, or waiting. This technology, initially popularized by Amazon Go stores, is now expanding into larger venues.
Pro Tip:
Ensure your payment card is linked to a valid account before entering Bar Tap to avoid any delays.
Technology Comparison
| Technology | Key Features | Location |
|---|---|---|
| Drink Command | Self-serve beer wall, payment card activation, customizable pours | Boleyn Stand |
| EBar | Hands-free dispensing, automated pouring, rapid service | London Stadium concourse |
| Bar Tap | “Just Walk Out” technology, frictionless checkout, automatic billing | London Stadium Concourse |
These advancements reflect a broader trend in the sports and entertainment industry toward enhancing the fan experience through technology. As noted in a study by Deloitte,”investments in technology are increasingly seen as crucial for attracting and retaining fans” [[1]]. Will these changes significantly reduce congestion and improve satisfaction for West Ham supporters? And how might these technologies be adapted for other venues and sports?
The Future of Stadium Technology
The integration of technologies like Drink Command, EBar, and Bar Tap at London Stadium signals a broader shift in how sports venues are approaching the fan experience. Expect to see increased adoption of mobile ordering, personalized recommendations, and augmented reality experiences in the coming years. The goal is to create a more immersive and convenient habitat for fans, ultimately driving engagement and revenue.
Frequently Asked Questions
- What is Drink Command? Drink Command is a self-serve beer wall allowing fans to pour their own pints after payment.
- How does EBar work? EBar is a hands-free beer dispensing system that pours a pint in under ten seconds after card activation.
- What is “Just Walk Out” technology? It’s an Amazon technology used in Bar Tap that allows shoppers to enter, select items, and leave without checking out.
- where are these technologies located at London Stadium? Drink Command is in the Boleyn Stand, while EBar and Bar Tap are on the concourse.
- Will these technologies reduce wait times? Yes, all three systems are designed to significantly reduce wait times for refreshments.
We invite you to share your thoughts on these exciting new developments at London Stadium! Leave a comment below, and don’t forget to subscribe to World Today News for the latest updates on sports, technology, and entertainment.
