Wendy’s Launches WendyQuest Retro RPG to Win Free Fast Food
Wendy’s Releases WendyQuest
The Tech TL;DR:
- Wendy’s launched its first fully owned video game, WendyQuest, on Nov. 4, across iOS, Android, and Steam.
- Players defeat fry-themed robots in retro RPG combat to earn promo codes for free menu items with purchase.
- The promotional rewards are restricted to US players aged 18 and older who sign up for a Wendy’s account.
Wendy’s released a free mobile and desktop role-playing game called WendyQuest on Nov. 4, allowing players to win fast-food menu items through in-game progression, cnet.com reported.
The retro-style software features the fast-food brand’s mascot as a warrior fighting evil fry robots. cnet.com reported that players must register for a Wendy’s account on the company website or mobile app to redeem any earned food codes.
Retro Combat Mechanics
The game utilizes blocky graphics that mimic home-console video games from the late 1980s and early 1990s. cnet.com reported that the gameplay resembles simplified versions of historical titles like DragonQuest, Final Fantasy, and Breath of Fire.
Instead of traditional turn-based combat systems, WendyQuest integrates a timing element where users press a button at specific intervals, similar to old golfing video games. cnet.com reported that completing the initial region, Fryshire, takes over an hour and rewards players with the Fry Stone.
Gaming Culture Expansion
The release marks the brand’s first fully owned title, expanding past previous marketing integrations on Twitch, Fortnite, and Feast of Legends. Wendy’s has been a part of gaming culture for years, including on Twitch, Fortnite and Feast of Legends, but WendyQuest is the brand’s first fully owned video game,
a spokesperson for Wendy’s said to cnet.com.
Wendy’s actually launched its free RPG, WendyQuest, and it turns out to be 15 hours long. It rewards you with real, actual food for beating bosses in the game. A fast-food chain made a 15-hour RPG that feeds you in real life for defeating a boss. We’ve officially blurred the… pic.twitter.com/x1IuuStlBh
cnet.com reported that the application is available for download on iOS, Android, and Steam. Anyone can download and play the title, but the food promotion is limited to US residents aged 18 and older.
Real-World Prize Precedents
Video game promotions offering real-world rewards date back to the early 1980s. cnet.com reported that the Atari 2600 series Swordquest held contests for actual treasure made of gold and jewels.
Another historical promotion occurred in 2015 when developer Square Enix offered a private island for Just Cause 3 players. cnet.com reported that Square Enix clarified the island’s livability was not guaranteed and winners were responsible for all associated taxes.
For WendyQuest, reward codes expire seven days after acquisition and operate on a first-come, first-served basis. cnet.com noted that while the food items like fries and burgers are free, redeeming them requires an accompanying purchase at a physical location.