PepsiCo Scores Landmark Deal to Become Official Food & Beverage Partner of Wembley Stadium
London, UK – Wembley Stadium has announced a significant multi-year partnership with PepsiCo, bringing the global food and beverage leader on board as the official provider of carbonated soft drinks and crisps. The agreement, extending through 2030, represents PepsiCo’s first collaboration with a national stadium within the United Kingdom.
Fans attending sporting events, concerts, and other entertainment at Wembley can expect to see a wider range of PepsiCo’s popular products available throughout the venue, including Pepsi MAX, walkers crisps, and Doritos. Beyond simply expanding choice, both Wembley stadium and PepsiCo emphasized a shared dedication to providing visitors with both sugar-free options and more enduring product choices.
“This is another exciting announcement for Wembley Stadium, demonstrating our commitment to elevating the fan experience,” stated Mark Lynch, Stadium Director. ”We’re focused on delivering more choice, higher quality, and the fan favourites people expect.PepsiCo’s global recognition and strong ties to both sport and entertainment make them an ideal partner, and we look forward to collaborative activations that will enhance the enjoyment of our guests for years to come.”
adam Warner, Vice President of Global Sports & Entertainment Partnerships at PepsiCo, echoed this sentiment. “this collaboration unites our beloved food and drink portfolio with the passion of music and football, all under the iconic roof of Wembley Stadium,” he said. ”We’re thrilled about this partnership and anticipate a journey that will not only bolster both our brands but, most importantly, create lasting memories for fans.”
The partnership signals a continued investment in the fan experience at Wembley Stadium and a strategic move for PepsiCo to further integrate its brands within the UK’s vibrant entertainment landscape.
