Cinema Counters Streaming with Premium Experience, Nostalgia
BERLIN – Despite the rise of streaming services, the cinema isn’t fading away-it’s evolving. Industry experts suggest theaters are leaning into what streaming can’t replicate: a high-quality, shared experience complete with superior visuals, sound, and even the aroma of popcorn.
Wolfram Weber argues that no home setup can match the cinematic experience. “No living room can offer the picture and sound quality with wich we show a film – and above all, it doesn’t smell that good of popcorn,” he stated. This sentiment is echoed by streaming services themselves, many of which now strategically release major productions in theaters first to build anticipation and prestige.
The future of cinema appears to be focused on luxury, diverse offerings, and immersive experiences. While cinema visits may become less frequent for some, the core appeal of the big screen and communal viewing remains strong. The industry is transforming into a premium entertainment option, complementing the convenience of streaming for everyday film viewing.
Film critic Anna-Rebekka Helmy recommends the sci-fi comedy “Bugonia” starring Emma Stone and the German comedy “No Hit Wonder” featuring florian david Fitz and Nora Tschirner. (ZDFheute, October 29, 2025)
