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Vivo and Oppo Reject Samsung’s DRAM Price Hikes Amid Long-Term Memory Shortage

July 22, 2026 Rachel Kim – Technology Editor Technology

Smartphone giants vivo and OPPO have flatly rejected new DRAM memory pricing proposed by Samsung, sparking a standoff between the chip supplier and the device makers. Reports from Gadget.ro and Mobilissimo.ro indicate the companies view the proposed tariffs as excessively high, arriving at a moment of extreme volatility for memory costs.

The Samsung Tariff Standoff

Samsung’s push to raise prices for DRAM components has hit a wall of direct resistance. According to Mobilissimo.ro and Gadget.ro, both vivo and OPPO refused the new rates, citing the exaggerated nature of the price increases. It is a high-stakes friction. Manufacturers are now struggling to balance escalating component costs against the fragile retail pricing of consumer electronics.

ADATA Warns of a Decade-Long Deficit

This pricing clash is unfolding against a bleak backdrop of supply warnings. ADATA has cautioned that the deficit of DRAM chips could persist for as long as ten years, per reporting from Arena IT and connect România. If this outlook holds, supply constraints are not a temporary market fluctuation. They are a structural failure.

Valve Signals Broad Storage Inflation

The instability isn’t limited to DRAM. Valve has issued warnings that prices for both RAM and SSDs will continue to rise, start-up.ro reports. When costs climb simultaneously across different memory types, the burden shifts. It is a broader trend of rising expenses for hardware manufacturers and, eventually, the end-users.

The industry now sits in a deadlock. On one side is Samsung’s pricing strategy; on the other, the procurement limits of major smartphone brands. Meanwhile, ADATA’s projection of a decade-long shortage looms as an unresolved factor in the future of hardware availability.

Samsung vs Vivo vs Oppo reboot speed test

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