Virgin Bet Named Presenting Partner for Goodwood Racecourse’s 2025 Season
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West Sussex, UK – August 20, 2025 – Virgin Bet has forged a strategic partnership with Goodwood Racecourse, becoming the Presenting Partner for all six remaining race days in the 2025 season. This collaboration aims to elevate the racegoer experience while reinforcing a commitment to safety and responsible gambling.
A Season of Partnership
The partnership encompasses key fixtures including the August Bank Holiday meeting, scheduled for August 22nd-24th, alongside September events on the 2nd and 24th, culminating in the Season Finale on October 12th. This represents a meaningful investment by virgin bet into the British horseracing calendar.
As part of the agreement, Virgin Bet will benefit from prominent branding opportunities, ticketing rights, and engaging digital content activations. The August Bank Holiday meeting, a highly anticipated event on the Goodwood calendar, will feature an expanded Friday evening program followed by two days of racing and entertainment.
Did You Know? Goodwood Racecourse hosts 19 days of racing annually, with the prestigious Qatar Goodwood Festival being a highlight of the summer sporting season.
Commitment to Racegoer Wellbeing
Beyond branding and promotion, Virgin Bet is actively promoting its partnership with WalkSafe, a personal safety submission launched in 2020. This initiative provides racegoers with tools to plan safe routes home and access vital safety features. The integration of WalkSafe underscores Virgin Bet’s dedication to the wellbeing of attendees.
“We’re thrilled to have Virgin Bet on board as Presenting Partner for our August Bank Holiday and autumn race meetings,” stated Tony Langanegger, Sponsorship Sales Director at Goodwood. “Their commitment to creating positive change through their ‘A Good Bet’ purpose aligns well with our vision for goodwood as a place that welcomes and inspires a diverse range of racegoers. We look forward to working closely with Virgin Bet to deliver unforgettable moments across the season.”
Key Dates & Events
| Event | Dates |
|---|---|
| August Bank Holiday Meeting | August 22nd – 24th |
| September Fixture 1 | September 2nd |
| September Fixture 2 | September 24th |
| Season Finale | October 12th |
Pro Tip: Planning your visit in advance, including transportation and accommodation, can considerably enhance your Goodwood Racecourse experience.
Virgin Bet, a prominent online betting operator in the United Kingdom, has a history of supporting horse racing through sponsorships. This expanded partnership with Goodwood Racecourse solidifies its position within the sport. The company’s dedication to responsible gambling is further evidenced by its support of initiatives like WalkSafe, aligning with industry best practices GamCare.
What factors do you believe are moast vital when choosing a presenting partner for a sporting event? And how can technology like WalkSafe contribute to a safer and more enjoyable experience for racegoers?
The trend of strategic partnerships between betting operators and sporting venues continues to grow, driven by the mutual benefits of increased brand visibility and enhanced fan engagement. This collaboration exemplifies a broader industry shift towards prioritizing racegoer safety and responsible gambling practices. The integration of digital safety tools, like WalkSafe, represents an innovative approach to ensuring a positive experience for all attendees.
Frequently Asked Questions
- What does the Virgin Bet partnership include? The partnership includes branding, ticketing, digital content rights, and hospitality activations at Goodwood Racecourse events.
- when does the partnership begin? The partnership is active for the remaining six race days of the 2025 season, starting with the August Bank Holiday meeting.
- What is the ‘A Good Bet’ purpose? ‘A good Bet’ represents Virgin Bet’s commitment to creating positive change and responsible gambling.
- What is WalkSafe and how is it involved? WalkSafe is a personal safety app promoted by Virgin Bet to help racegoers plan safe routes home.
- Were is Goodwood Racecourse located? Goodwood Racecourse is located in West Sussex,United Kingdom.
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