The popular Flemish television program de Verhulstjes, featuring the family of Gert Verhulst, has become a notable cultural phenomenon in Belgium. the show, which premiered on VTM in September 2022, offers a reality-television glimpse into the lives of Gert Verhulst, his wife Marieke Paternoster, and their children Marie and Viktor.
initially, the program faced criticism for its perceived artificiality and staged scenarios. However, it quickly garnered a large and dedicated viewership, consistently ranking among the most-watched programs in Flanders. The show’s success is attributed to its relatable family dynamics, humorous interactions, and the established popularity of Gert Verhulst, known for his long-running children’s entertainment franchise, Studio 100. Studio 100, founded in 1996, is responsible for creating and distributing popular characters like Kabouter Plop and Samson & Marie. [https://www.studio100.com/en/about-us/history/]
De Verhulstjes distinguishes itself from other reality shows by focusing on the everyday challenges and joys of a high-profile family navigating work, school, and personal life.the program frequently showcases the family’s involvement with Studio 100 events and projects, offering viewers behind-the-scenes access. Season 3, which aired in the fall of 2023, saw an average of 638,000 viewers per episode, peaking at 748,000, solidifying its position as a ratings leader. [https://www.hln.be/showbizz/tv-en-series/de-verhulstjes-zitten-weer-in-de-lift-met-638-000-kijkers-en-pieken-naar-748-000~a1694999/]
Beyond the television broadcast, De Verhulstjes has expanded its reach through social media platforms, including Instagram and Facebook, where the family shares exclusive content and interacts with fans.The show’s merchandise, including clothing and toys, is also available for purchase, further extending the brand’s commercial success. marie Verhulst, the eldest child, has also begun to cultivate her own social media presence, attracting a significant following among younger viewers. As of February 2024, Marie Verhulst has over 80,000 followers on Instagram. [https://www.instagram.com/marie.verhulst/]
The program’s impact extends beyond entertainment, sparking conversations about the realities of fame, family life, and the pressures faced by public figures. It has also been noted for its portrayal of modern family dynamics and its willingness to address sensitive topics in a relatable manner. The show is produced by Fremantle Belgium, a subsidiary of the global media company Fremantle. [https://www.fremantle.com/about-us/locations/belgium]
