Veneto Pro Loco Associations: Regional Support & Review Plans
Venice, Italy – Regional authorities in Veneto are moving to support local Pro Loco associations following concerns raised by changes to Italy’s tax regulations that took effect January 1, 2026. The modifications have prompted calls for revisions to the new rules and assurances for the thousands of volunteers who contribute to these community-based organizations.
Paola Roma, the Regional Assessor for Pro Loco of Veneto, affirmed her commitment to protecting the associations, stating the region has “always been at the side of the Pro Loco” and recognizing their “insostituibili” – irreplaceable – activities in promoting local territories, products, and social cohesion. Roma emphasized the importance of the volunteer work, particularly in maintaining traditions and supporting the elderly.
The concerns stem from the implementation of the new national tax reform, which falls under the jurisdiction of the Italian state. Roma acknowledged the need for a “technical and specialist” approach to address the issues, announcing the launch of a joint training program with regional Pro Loco associations. The program aims to clarify the implications of the new regulations and standardize documentation to help the associations utilize volunteers efficiently while minimizing external consultancy costs.
Rino Furlan, president of Unpli Veneto, has urged intervention with the Agenzia delle Entrate – the Italian Revenue Agency – to ensure that promotional activities related to local territories and typical products are not classified as commercial endeavors. Furlan seeks recognition of the social and collective value inherent in these activities.
The regional government is also highlighting the benefits of registering with the National Third Sector Registry (RUNTS), promoted by UNPLI nazionale. Registration offers access to a favorable tax regime, exemption from VAT, and increased tax benefits for donors. According to regional officials, Veneto is at the forefront of adapting to the new regulatory system.
With over 60,000 volunteers, Pro Loco associations in Veneto represent more than 10% of the national total. Roma stated the region will advocate for revisions to the national regulations, in coordination with other interested regions, to address the concerns raised by the changes. The regional government has not yet announced a specific timeline for presenting proposed revisions to the national government.