Franck Muller Unveils Smurfette Watches Ahead of New Film

Luxury Brand Celebrates Iconic Character with Trio of Limited Edition Timepieces

In a move that blurs the lines between haute horlogerie and childhood nostalgia, Swiss watchmaker Franck Muller has released a special collection honoring the beloved Smurfette character.

A Nod to Iconic Collaborations

This venture echoes a daring move made by **Gérald Genta** in 1984. He famously debuted watches featuring Disney characters like Mickey Mouse at the Basel Watch Fair. Though initially met with resistance from the exhibitors’ committee, who deemed them a “discrediting of the profession,” these pieces have since achieved cult status. This highlights a segment of luxury watch aficionados who embrace playful, childlike themes, proving that taking oneself too seriously can indeed be detrimental.

Smurfette Takes Center Stage

Franck Muller’s latest surprise is the Vanguard Smurfette collection, timed with the release of a new film focused on the Smurfs’ adventures. The collection features three limited edition models, each capped at 100 pieces. Prices range from €10,500 for a non-gem-set version to €22,000 for a fully adorned model. This foray into character-driven luxury is unexpected from a brand known for its complex and iconoclastic creations.

Time as Fate: Thematic Watchmaking

The film’s narrative explores how time and its passage are intrinsically linked to destiny. Franck Muller’s collection beautifully translates this theme into wearable art. Enthusiasts can choose between a vibrant “Smurf Blue” dial with hand-applied blue numerals and a matching blue bracelet. Alternatively, a white dial featuring hand-painted pink numerals is paired with a complementary pink bracelet. These watches represent a pure luxury object, particularly for fans of the character, especially considering Rihanna voiced Smurfette in the English version of the film.

This release taps into a growing market trend. In 2023, the global luxury watch market was valued at approximately $53 billion, with brands increasingly exploring unique collaborations and character licensing to engage diverse customer bases (Statista).

Availability and Deliveries

The Franck Muller Vanguard Smurfette watches are available for purchase through Franck Muller’s boutiques and online stores, including www.watchespedia.com. Deliveries are scheduled to commence on September 25, 2025.