Makkah,Saudi Arabia – Umm Al-Qura Advancement and Reconstruction Company has launched a new real estate investment model for its “Masar” destination,enabling the sale of land through a pre-reservation mechanism. The initiative marks a strategic shift designed to accelerate project implementation and enhance investment clarity.
The inaugural land sale under this model encompassed a total area of 5,311.01 square meters, acquired by Al-Wadi Real Estate Company, affiliated with a real estate fund operated by SDCCO Capital. This new approach aims to provide developers with greater versatility to complete preparatory work while aligning with the company’s strategy to expedite the “Masar” project’s development and bolster its financial capabilities.”The adoption of the pre-booking mechanism reflects our commitment to providing a flexible and transparent investment habitat,” stated Yasser Abu Ateeq, CEO of Umm al-Qura Development and reconstruction Company. “It enables developers to complete their preparatory work efficiently,and at the same time keeps pace with our strategy aimed at accelerating the pace of implementation of the project and promoting its regulatory and financial capabilities.”
The company believes this model will solidify ”Masar’s” position as a premier destination for developers and investors by fostering a balanced environment that addresses both development requirements and logistical needs, while optimizing cash flow management. The initiative is intended to create a clear framework for future transactions, enhancing the attractiveness of the “Masar” destination and offering investors access to an integrated investment system within Makkah Al-Mukarramah.
