Key Features of the New Uber App for Seniors

• Larger Text: Improves readability for users with visual impairments.
• Simplified Navigation: Makes it easier to find frequently visited destinations such as grocery stores and doctor’s offices.
• fewer Home Screen Options: Reduces complexity and streamlines the user experience.
• Senior Profile Setting: Allows users to designate their profile as “senior” within the app’s accessibility settings.

Expanding Access and User Base

James Hodgson, auto research director at ABI Research, notes that Uber’s initiative aims to expand its monthly active user base to sustain revenue growth and profitability. According to Hodgson:

Ride-hailing services have few avenues for genuine competition outside of costly rider subsidies and driver incentives. The service is essentially homogeneous from point A to point B and on demand with some variation in ETA and driver availability.
James Hodgson, ABI Research

Hodgson adds, Therefore, the user experience of the submission is one of the few areas for meaningful differentiation between ride-hailing services.

Competition and Market Alignment

Uber’s move comes as Lyft is reportedly planning to launch a similar feature later this year, according to a Bloomberg report.

Hodgson also points out the broader implications of improving senior access to mobility services:

Improving senior access to mobility services not only expands a ride-hailing operator’s user base, it also better aligns them with the objectives held by various levels of government.
James Hodgson, ABI Research

He notes that some perceive these services as wild west operations, perhaps undermining public transportation. By catering to seniors, Uber aims to improve its public image and align with governmental objectives.

Option Options for Senior Riders

for seniors who prefer not to use a smartphone,Uber offers alternative solutions:

• 1-833-USE-UBER: Seniors can call this number to request a ride without needing a smartphone [[2]].
• Uber Assist: Provides additional assistance to senior riders in select markets [[1]].
• Family Organizer: A family member can request rides, make payments, and track the ride in real-time on behalf of the senior rider.
• Third-Party Platforms: Services like GoGoGrandparent connect seniors with ridesharing companies and other gig economy services [[3]].

FAQ: Uber for Seniors

What are the key features of the new Uber app for seniors?

The app features larger text, simplified navigation, and fewer home screen options.

How can a senior rider request a ride without a smartphone?

They can call 1-833-USE-UBER to request a ride.

Is there assistance available for seniors who need help getting in and out of the car?

Yes, Uber Assist provides additional support for senior riders in certain markets [[1]].

Can family members help manage uber accounts for seniors?

Yes, a family organizer can request rides, make payments, and track rides on behalf of the senior rider.