Here’s a breakdown of the key details from the provided text:
Main News:
* the Professional Squash Association (PSA), through its commercial arm Squash media and Marketing (SMM), has partnered with sports marketing agency Two Circles for five years.
Purpose of the Partnership:
* to raise the profile of squash, especially leading up to its debut at the Los Angeles 2028 Olympic Games.
* To grow SMM’s digital platform and audiences,including SquashTV.
* To expand the reach of the PSA Squash Tour through new rights sales.
* To attract new audiences and unlock new revenue streams.
What Two Circles Will Do:
* Provide media rights strategy and distribution services.
* Offer data and marketing support.
* Provide insights into audiences, markets, and growth opportunities.
Quote:
* Alex Gough, CEO of PSA, stated the partnership will help expand global distribution, accelerate squashtv subscriber growth, and build momentum for the sport through 2028 and beyond.
Background:
* Squash was officially added to the LA28 Olympic program in October 2023.
