Zurich, Switzerland – On September 26, 2024, Swiss footwear and sportswear brand On opened its largest retail location to date-a flagship store in Zurich-and announced plans for aggressive global expansion.The new store emphasizes On’s identity as a swiss innovation brand,showcasing athlete stories alongside its products.
On aims to add 20 to 30 retail locations worldwide each year, with a primary focus on the Asian market, anticipating notable growth potential. The Zurich store marks On’s 59th retail outlet globally. “We want to present ourselves as an innovation brand from Switzerland,” said On co-founder Caspar Coppetti,according to reporting from nau.ch. The store will feature narratives like that of Swiss track and field athlete Ditaji Kambundji, who won gold while wearing On shoes at the 2023 World Athletics Championships.
