Tower 28 launches Swipe Serum Foundation for sensitive skin, prevention.com reports

Tower 28 launched its first-ever foundation, the Swipe Serum Foundation, offering 36 shades designed specifically for sensitive skin types, prevention.com reported. Formulated to provide light-to-medium buildable coverage with a natural, slightly dewy finish, the product targets common cosmetic irritations faced by consumers dealing with acne, eczema, and skin redness.

Key Clinical Takeaways:
• The foundation contains skin-conditioning agents such as portulaca oleracea extract, fermented oat, and lactobacillus ferment to support the moisture barrier.
• Testing across dry, oily, and combination skin types over a 12-hour duration demonstrated that the non-comedogenic formula resists heavy settling or separating.
• Dermatologists and estheticians note that while hydrating ingredients can soften the visual appearance of fine lines, proper skin preparation remains essential for mature skin application.

Shade Range and Formulation Details for Sensitive Skin

The brand built the Swipe Serum Foundation as a companion to its existing Swipe Serum Concealer. Available in 36 distinct shades, the line encompasses cool, neutral, olive, peach, red, and warm undertones to accommodate diverse complexions. The liquid formula relies on specific active components chosen for reactive skin. Portulaca oleracea extract acts as an antimicrobial agent designed to calm irritation and minimize breakout-causing bacteria. Fermented oat supplies hydration, while lactobacillus ferment defends against environmental stressors.

Jenna Queller, M.D., a dermatologist and founder of DermWorks, explains that the non-comedogenic designation indicates the product is formulated to minimize pore clogging. Queller clarifies that the term does not mean impossible to break out from, given that acne involves multiple biological factors and individual skin responses vary.

Testing Performance Across Different Environments

Evaluated over a six-week testing period in environments ranging from hot summer days to rainy autumn afternoons, the foundation maintained wear through varied climate conditions. Testing on combination skin—noting dryness in localized areas alongside an oily T-zone—showed that a single thin layer consisting of approximately two pumps delivered light-to-medium coverage. The product successfully evened out skin tone, masked redness around the nose and chin, and concealed minor dark spots while allowing natural freckles and moles to remain visible.

Applying a third pump achieved medium-to-full coverage, though testers observed that exceeding two layers risked a heavier appearance. The fluid texture glided on smoothly without clinging heavily to dry patches or producing excessive shine on the forehead during extended wear sessions exceeding 12 hours.

Application Guidelines and Considerations for Mature Skin

Application requires shaking the bottle, dispensing one to two pumps onto the back of the hand, distributing the serum across the forehead and cheeks, and tapping it into the skin using a blending brush, fingers, or a sponge. Brittany Blancato, a licensed esthetician and founder of Skinlikeb Studio in New York, recommends starting with good skin preparation followed by a minimal layer of product, applying additional coverage only where strictly necessary.

Queller notes that the hydrating, serum-like formulation suits mature skin types experiencing dryness associated with aging. However, she advises applying the product lightly to prevent buildable layers from settling into fine lines and accentuating skin texture. Mona Gohara, M.D., a clinical professor of dermatology at the Yale School of Medicine, previously observed that declining estrogen levels impact skin barrier function and moisture retention. While emollients and humectants temporarily soften the appearance of surface lines by hydrating the outer layer, experts emphasize that such cosmetic effects remain distinct from biological collagen synthesis or wrinkle treatment.