Surfing’s Top Earners of 2025 Revealed: Slater, Hamilton, and Medina Lead the Pack
The world’s ten highest-paid surfers earned a combined estimated $16.75 million in 2025, demonstrating the lucrative intersection of athletic prowess, brand appeal, and entrepreneurial ventures.While competition results remain central, marketing power and diversified business interests increasingly dictate income for elite surfers.
1. Kelly Slater – $3 million/year
The undisputed GOAT (Greatest of All Time) maintains his position as surfing’s top earner. Slater’s income stems from his clothing brand Outerknown, surfboard technology company Slater Designs, the Surf Ranch wave pool, and numerous endorsement deals. His empire blends ecological consciousness, innovation, and personal branding.
2. Laird Hamilton – $3 million/year
A pioneer of big wave surfing, Hamilton has evolved into a lifestyle brand. His earnings are driven by Laird Superfood,documentaries,books,conferences,and a broader appeal beyond competitive surfing. Even past age 60, he continues to capitalize on his iconic status.
3. Gabriel Medina – $2.2 million/year
Despite a period away from the Tour, Medina remains a national icon in Brazil and a global surfing superstar. Endorsements wiht Rip curl, Corona, and Audi, coupled with his high profile in Brazilian media, contribute to his significant income.
4.Mick Fanning – $1.8 million/year
Retired since 2018, “White Lightning” continues to profit from strategic investments and enduring partnerships.Successful resale of shares in Balter Brewing, alongside long-term deals with Rip Curl and Red Bull, have facilitated a smooth transition into post-competitive life.
5. Filipe Toledo – $1.75 million/year
Even after a mixed 2025 season, Toledo remains a highly sought-after athlete. Contracts with Hurley, Monster Energy, and Oi Telecom, combined with his national star status in Brazil, secure his place among the top earners.
6.Kanoa Igarashi – $1.7 million/year
Igarashi’s appeal extends across both Japanese and US markets. His marketability,bilingualism,and strong social media presence (Instagram) drive income beyond competition results.
7. john John Florence – $1 million/year
Florence has prioritized family and his brand, Florence marine X, leading to a slight slowdown in competitive participation.Additional contracts with Yeti and Nixon,alongside his artistic surf films,contribute to a solid business foundation rooted in Hawaiian culture.
8. Carissa Moore – approximately $1 million/year
The five-time world champion’s income remained strong even during a year focused on motherhood. Sponsors including Hurley, Red Bull, and Dior continue to support the inspiring and successful surfer.
9. Julian Wilson – $1 million/year
GoPro and Tag Heuer are key sponsors for Wilson, an icon of extreme surfing who attracts both luxury brands and large outdoor sponsors.
10. Italo Ferreira – $900,000/year
The 2019 World Champion continues to be a popular figure, securing sponsorships with corona, Oakley, and Red bull.
The data highlights that success in professional surfing extends beyond competitive wins. Image, marketability, and entrepreneurial ventures are increasingly crucial for maximizing income. While these ten surfers represent the pinnacle of financial success, the majority of professional surfers face significant financial challenges. Authenticity and a strong personal brand remain key to achieving a balance between commercial success and the spirit of surfing.
