Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – October 18, 2025, 17:22:12 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data – including precise location information and browsing history - for analytics, personalized advertising, and service progress. The changes, announced today, aim to provide greater openness and user control over how information is collected and used.
These updates come amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). Yahoo, a component of the Yahoo group, leverages data to tailor content and advertisements, measure advertising effectiveness, conduct audience research, and refine its services. The company’s revised approach offers users clear options to manage their data preferences, impacting millions of Yahoo users globally.
Users are now presented with choices regarding the use of their data for these additional purposes. They can opt-out of data collection entirely by selecting “Hylkää kaikki” (Reject all),or customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings).
Yahoo emphasizes that users can modify or withdraw their consent at any time through links found in the privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9345358e-008d-443e-b1bb-8609297a03c6&userType=NON_REG) and cookie policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9345358e-008d-443e-b1bb-8609297a03c6&userType=NON_REG).
